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Trend watching & ideation
"Trendwatching & ideation are about translating consumer trends on the horizon into useful concepts that you can implement today to close the gap with tomorrow."We monitor the market and make a realistic prediction of the future. You could say that we translate 'the day after tomorrow' into 'today and tomorrow'.
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...when you understand your company to the core. Are you aware of your company’s strengths and weaknesses? Uncover hidden opportunities!
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Pick the trending products, consumer trends and website trends that really add value and set up achievable new business models: concepts that you can start with tomorrow to gain immediate results.
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How can you embed your visionary concepts in the hearts of your people? Aligned processes, with the help of efficient process mining, are a good starting point.
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To change direction, you first have to know where you are today. Advanced insights & activation offer a compass you can use to set your course.