Strategy and Insights

Become one of the 30% of companies that truly execute on their strategies.

Trend watching & ideation

"Trendwatching & ideation are about translating consumer trends on the horizon into useful concepts that you can implement today to close the gap with tomorrow."
We monitor the market and make a realistic prediction of the future. You could say that we translate 'the day after tomorrow' into 'today and tomorrow'.

our Strategy Service team has the deep knowledge required to help you define your strategy, underpin it with sound theory and enrich it with data insights - we are also committed to guiding you along your strategic execution journey; in other words, we ensure that your strategy progresses beyond good intentions and delivers strong results

Corporate strategy

"Corporate strategy is about installing a continuous process to create value from a shared vision – one that’s not only embedded in the minds of your people, but also in their hearts."
Are you aspiring to grow into a strategy-focused organization? Sharpen your focus and mobilize your people.

New business models

"New business models don’t simply address unmet market needs better; they offer an accelerated go-to-market approach through the adoption of innovative technologies. After all, creating value for new or existing customers is what makes companies successful."
Is your current business model at the end of its life? Do you want to generate new market potential? Remember, Rome wasn’t built in a day.

Engagement strategy

"Engagement strategy is about stipulating how to deal with your customers in the broadest sense of the word. This includes gathering insights via journeys & moments and applying your strategy by installing a better omni-channel experience and effective digital marketing."
What is the right moment to interact with your customers and what is the value of a touchpoint for your business? Discover the strength of a customer engagement strategy.

Data strategy

"A well-founded data strategy allows companies to clarify the use of data across the organization and indicates how to realize competitive advantages with data. Once the data strategy is in place, you can convert your data into useful analytics "
Data is widely available within companies, but only 5% of them use that data to improve their decision-making. What about yours? Get useful insights now!

Technology and tooling

"Technology and tooling enable you to validate your existing IT architecture and then review it in relation to your organization’s vision. To what extent does your IT support your future organization and what needs to be done to reach the next level?"
Efficient data streams throughout your end-to-end processes are essential for a customer-oriented strategy. But do you have the right IT technology and tools? Get inspired!

blog

A beginner's guide to beacon technology

You no doubt know that location, location and location are the only three things that matter in real estate. But there’s a high chance that location is about to become a game changer in mobile app development as well. Location-based services are making an entry in a growing number of markets and industries, based on the use of GPS, BLE (Bluetooth Low Energy) Wi-Fi, geofencing and… beacons.
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Co-innovation: just what does it take?

‘Competition is no longer between companies, but between networks’. Although that’s an often-heard and widely accepted statement, building partnerships and innovating with partners is easier said than done. To succeed in the pursuit of shared goals, companies must overcome their deep-seated fear of sharing and build a relationship based on trust.
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Dos and don’ts when migrating to SAP HANA

Faster applications, real-time analytics on transactional data and an improved user experience… These are some of the promises of the SAP HANA in-memory database technology. How alluring these benefits may sound, the fear of going through a complex migration path is still holding back quite a lot of companies. An unfounded fear in many cases, as the database migration, as such, causes very few challenges. Complexity often arises when technical system upgrades are planned at the same time. 


So be aware of these 5 common pitfalls:

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Hands-on tips to protect your sensitive data

The days are long gone that you could only exchange files with another user by means of a USB stick, an external hard drive or even, for those of us who are over 40, a floppy disk. Today the internet is omnipresent and allows you to send files to someone else without even getting out of your chair.

But as well as being convenient, the internet also poses some real threats. As CIO, I am concerned about this. Actually, data protection should concern us all, because our business partners and customers expect that their data is in good hands.
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