Strategy and Insights

Become one of the 30% of companies that truly execute on their strategies.

Trend watching & ideation

"Trendwatching & ideation are about translating consumer trends on the horizon into useful concepts that you can implement today to close the gap with tomorrow."
We monitor the market and make a realistic prediction of the future. You could say that we translate 'the day after tomorrow' into 'today and tomorrow'.

...when you understand your company to the core. Are you aware of your company’s strengths and weaknesses? Uncover hidden opportunities!
Pick the trending products, consumer trends and website trends that really add value and set up achievable new business models: concepts that you can start with tomorrow to gain immediate results.
How can you embed your visionary concepts in the hearts of your people? Aligned processes, with the help of efficient process mining, are a good starting point.
To change direction, you first have to know where you are today. Advanced insights & activation offer a compass you can use to set your course.

our Strategy Service team has the deep knowledge required to help you define your strategy, underpin it with sound theory and enrich it with data insights - we are also committed to guiding you along your strategic execution journey; in other words, we ensure that your strategy progresses beyond good intentions and delivers strong results

Corporate strategy

"Corporate strategy is about installing a continuous process to create value from a shared vision – one that’s not only embedded in the minds of your people, but also in their hearts."
Are you aspiring to grow into a strategy-focused organization? Sharpen your focus and mobilize your people.

Looking ahead requires knowledge of the past and the present. Do you know how your competitors are performing, what your capabilities are and how your employees really stand out?
Insights and technology alone will not lead to strategy adoption. The engagement of your people is key. Believe us: you won’t get it for free, you have to earn it (and we know how).
As a corporate organization, your customers are not only the business units but the company as a whole. Oversee the added value of your created structures and be ready for Michael Porter’s better-off test!
In a digital world, your corporate strategy and digital strategy should go hand in hand. It’s the only way to create leverage for both of them.

Ordering online at La Lorraine Bakery Group is a piece of cake!

De Watergroep: making reporting waterproof

AVEVE: Customer first!

The first S4HANA Public Cloud implementation in Asia

New business models

"New business models don’t simply address unmet market needs better; they offer an accelerated go-to-market approach through the adoption of innovative technologies. After all, creating value for new or existing customers is what makes companies successful."
Is your current business model at the end of its life? Do you want to generate new market potential? Remember, Rome wasn’t built in a day.

Unmet or undiscovered customer needs constitute an ideal breeding ground for successful new business models. How well do you know your customers’ desires and your market potential?
In the future, supply chains – not companies – will compete. Ecosystems are the perfect catalyst for developing new or extra business potential with customers.
Delivering successful new business models requires strong leadership. Are you already setting aside the necessary resources, accepting failure and embracing a culture of fast and repetitive experimentation?
Customers expect speed, fun and convenience when dealing with your business. More than ever, these business models are born from innovative technology and tooling and advanced data insights.

Engagement strategy

"Engagement strategy is about stipulating how to deal with your customers in the broadest sense of the word. This includes gathering insights via journeys & moments and applying your strategy by installing a better omni-channel experience and effective digital marketing."
What is the right moment to interact with your customers and what is the value of a touchpoint for your business? Discover the strength of a customer engagement strategy.

How is your digital ecosystem configured to get your customers to optimally engage? How do you set priorities in an ever-changing world? Do you choose impact or speed? We can help you make the right choice in order to meet business and customer needs.
Use social media to distribute content and to leverage influencers and brand ambassadors.
Strengthen your marketing strategy in a digitalized world by using your data in a smart way, not only in segmentation and personalized campaigns, but also to gain advanced insights and activation.
Identify your channels and map your customer needs via straightforward personas and overarching customer journeys.

Data strategy

"A well-founded data strategy allows companies to clarify the use of data across the organization and indicates how to realize competitive advantages with data. Once the data strategy is in place, you can convert your data into useful analytics "
Data is widely available within companies, but only 5% of them use that data to improve their decision-making. What about yours? Get useful insights now!

Define how ‘working with data’ and advanced insights generates competitive advantages, and how best to execute and capitalize on that vision.
Having the right data (touchpoints) and knowing how to leverage data is great, but you need an organization with clear roles and responsibilities to put your data strategy into practice.
Concept, processes, systems – and in that order. Align and distil your data strategy and processes into a clear data and tooling landscape that meets business requirements.

Technology and tooling

"Technology and tooling enable you to validate your existing IT architecture and then review it in relation to your organization’s vision. To what extent does your IT support your future organization and what needs to be done to reach the next level?"
Efficient data streams throughout your end-to-end processes are essential for a customer-oriented strategy. But do you have the right IT technology and tools? Get inspired!

Careful product information management allows you to collect, consolidate, enrich and optimize your product data for both online and offline use.
Map the life cycles of your photos, 3D models, videos, etc. via digital asset management and make optimal use of them via centralization and automation.
Enhance your process behind content creation and content recycling to deliver an omnichannel experience.
Build customer profiles by combining different data sources within a legal setting (GDPR). By reaping the business benefits of a single source of customer data, you will deliver better service.
Align your online and offline B2B and B2C processes, ranging from sales promotions to customer service and fulfillment.

To RISE or not to RISE? The best way to SAP S/4HANA

As we’re inching closer to SAP’s 2027 deadline, many companies are considering their options for moving to SAP S/4HANA. The launch of RISE with SAP in 2021 added yet another variable: a subscription bundle that expertly combines performance with ease-of-use and simplicity. But what’s the best course of action for your organization? Here’s our comparison of the RISE with SAP versus SAP S/4HANA ‘any premise’ operating models and licenses. read more

Quality assurance in development: better safe than sorry

Quality assurance on SAP S/4HANA

Whether you’re building cars or code, the importance of quality assurance (QA) can’t be overstated. Not only does compromising on quality lead to customer dissatisfaction – or worse: accidents – it also causes significant delays and additional costs. Unsurprisingly, QA is gaining a lot of attention in coding and development. But what exactly are the characteristics of high-quality code, and how can developers meet these requirements? read more

Omniscience vs clarity: finding balance in data analytics

“I want to see everything,” is probably the most-often heard request in data analytics and business reporting. Powerful business tools like SAP Data Warehouse Cloud and SAP Analytics Cloud bring us closer to attaining that superpower. The question, however, is whether that should really be our goal, or if there’s a way we can balance hunger for knowledge with optimal performance and clarity. read more

Introducing BLUEFIELD: pushing the limits of S/4HANA migration

As the next generation of ERP, SAP S/4HANA has the potential to transform your organization’s business strategy by enabling your people to make informed, data-driven decisions in real time. It also paves the way for new technologies like AI, machine learning, and IoT, and its lightning-fast data handling accelerates every data-related process.