Propeller B2B commerce platform | Commercial operations

Propeller

B2B commerce without boundaries

B2B buyers expect the same convenience and consistency they experience as consumers. Whether they place an order through a webshop, customer portal, sales representative, EDI connection, email, or phone, they expect a seamless experience. Yet many companies still manage commercial processes differently across channels, creating inefficiencies and inconsistent customer experiences.

Propeller brings quotations, orders, pricing, and approvals together in one commercial operations platform, helping organizations streamline sales and create a foundation for data-driven growth.

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What can Propeller do for you?

Propeller centralizes and standardizes commercial execution across your entire B2B landscape, while leveraging data from your existing ERP, CRM, PIM, and other business systems.

Execute quotations and orders across every sales channel while applying the same pricing logic, approval workflows, and commercial rules.
Digitize commercial processes with capabilities such as quote management, order management, customer-specific pricing, returns handling, repeat ordering, and customer self-service.
Connect seamlessly with your existing technology landscape without replacing core systems such as ERP, CRM, or PIM.

Unlock AI-powered commercial operations through capabilities such as opportunity intelligence, next-best-action recommendations, AI sales assistants, workflow automation, and commercial AI agents.
Modernize at your own pace with a composable architecture that integrates with enterprise applications and protects existing technology investments.

The most successful B2B organizations don't optimize individual channels. They optimize the entire commercial operation behind every customer interaction.

Laurence Vandelanotte, Digital Lead at delaware

Why does Propeller matter for your business?

Increase sales productivity

Automate repetitive commercial tasks and free up sales teams to focus on customer relationships and growth opportunities.

Deliver a better customer experience

Allow customers to buy through their preferred channel while maintaining consistent pricing, product information, and service levels.

Transform transactions into commercial intelligence

Turn every quotation and order into valuable business insights that help identify opportunities and improve decision-making.

Build a stronger foundation for AI and innovation

Create trusted commercial data that enables intelligent automation, AI agents, and continuous optimization across your business.

Why choose delaware?

Many organizations have already invested significantly in ERP, CRM, data, and digital transformation initiatives. The challenge is turning those investments into commercial value across every customer interaction.

delaware helps manufacturers, wholesalers, and service organizations connect their commercial processes, business systems, and data into a cohesive digital ecosystem. By combining deep expertise in ERP, customer experience, integration, and data-driven transformation with Propeller's commercial operations platform, we help organizations create a modern commerce foundation that supports growth, efficiency, and innovation.

What makes Propeller different is that it doesn't replace your existing systems. Instead, it connects and orchestrates them, creating a unified commercial process across every sales channel while generating the data needed for smarter decisions and AI-driven commercial operations.

Unify your commercial operations

Get in touch with delaware and discover how Propeller can help you streamline B2B commerce, increase sales productivity, and create a future-ready foundation for commercial growth.