Discovering new methods of interaction
Social media is the lighthouse of the digital age, leading the way to the most efficient points of interest for any company's content. When combined with new ways of storytelling, it personalizes your message and accentuates your content.
Simon, consultant: “My specialty would be the copywriting itself. I love to research complex subjects and explain them to the reader in the most readable way I can. To spice things up, I also enjoy writing in shorter formats, such as tweets or LinkedIn posts, because then I can truly get to the central point of the matter and make it shine. Grabbing the attention of someone scrolling through their social feed can be quite difficult, but very rewarding if you succeed in raking in the views, likes and comments. Finally, I also like to change things up and get away from the texts for a while. Creating presentations or video content is a great way to do this, and as video content is only increasing its influence, it is probably the medium with the most future potential.”