Is it a customer vs. employee world?
The educated, skilled employees of today are less engaged than you might think: only 13% of current employees report feeling engaged with their companies (source: Gartner). If you combine this with the knowledge that companies with engaged employees generate 2.5 times more revenue than competitors with low engagement levels (source: Hay Group), it’s clear that employee engagement level is crucial.
Next to lack of managerial support, the lack of adequate equipment employees need to work effectively is reported as the major reason for low engagement in this digital age. Your people increasingly look for the same ease of use when it comes to technologies in the workplace as they get in their private lives.
At the same time, customers are becoming more demanding, more informed and more socially connected than ever. Centering your strategy around their desires, behaviors and preferences means enabling your employees to quickly and swiftly collaborate and respond.
Here are some striking figures that highlight just how urgent the need for a supportive workplace, and the necessary digital tools and culture, is:
- Only 34% of workers are satisfied with their physical workplaces.
- 82% of jobseekers use IT infrastructure as an employment decision-making criterium.
- 42% of people leaving their jobs do so because of substandard IT.
- Only 5% of companies have strong digital leadership development programs in place.