delaware & Aprimo Announce Joint Partnership to Drive Digital Transformation of Content Operations in Southeast Asia

Solution offerings

delaware and Aprimo will jointly offer marketing, digital, and customer experience teams around: 

• Content & Digital Asset Management
• Work Management
• Digital Transformation
• Experience Management
• Marketing Strategy & Planning

A leader in digital asset and marketing resource management

As digital transformation continues to be a priority across Asia, Forrester Research estimates that 79% of marketers in the Asia-Pacific region will continue to invest in marketing technology in 2020.  Aprimo has been recognized by Forrester Research as a leader in both Digital Asset Management and Marketing Resource Management. delaware is a recognized expert in Aprimo technology, recently winning a 2019 Aprimo APEX Award for Partner of the Year. Together, the two firms will deliver solutions for planning, content, and operations to help organizations sustainably create and manage content for delivery to the right customer and the right time.

“Extending the Aprimo partnership into the Southeast Asian footprint of delaware is a natural step,” said Christophe Derdeyn, partner at delaware Singapore. “In the last two years, we see the market increasingly asking for focused solutions for the management of digital assets and their distribution. Companies are looking to further optimize production, distribution, and control of their digital assets, something delaware has successfully offered with Aprimo solutions in Europe and USA and now will also offer to companies in this region.” 

“Firms across all of Southeast Asia have to cut through the ‘digital sameness’ of the region with new and innovative customer experiences,” said Ian Jarvis, Aprimo General Manager of APAC & EMEAI. “The most effective way is to connect content operations - everything that goes into planning and making content ready for delivery. The combination of Aprimo and delaware solves the organization’s challenges of scaling the customer experience by reducing new content spend and time invested, optimizing resources to reduce bottlenecks, and providing accurate insights to make future investment decisions.”

Benefits on multiple levels 

Companies that leverage delaware and Aprimo’s products and services in digital asset management and work management typically see the following benefits:

• Faster time to market by reducing the time to create content and campaigns, getting more from the resources they have, getting the most out of agencies, and breaking down organizational barriers.
• Reduced overall marketing, digital, and CX spend by introducing the most efficient and repeatable processes to deliver projects on-time, and within budget.
• Transparency and accountability by creating insights into areas like content consumption, real-time spending, and creative resource optimization.