Digital tools at Dura-Line lead to effortless customer experience
- sales, marketing & service
- discrete manufacturing
It started with a simple update of the website, but it ended up being much more than that. Faced with the challenge of making highly technical information easily accessible, digestible and ‘fun’, Dura-Line’s marketing department teamed up with delaware. Together, and with the help of best-in-class digital tools, they laid the groundworks for a company-wide focus on customer experience. A feat whose impact is felt way beyond the customer-facing realms of sales and marketing.