From unstructured content to smart content
- sales, marketing and service
- augmented reality
Over the last couple of years Enterprise Content Management (ECM) has evolved at a considerable pace, forcing Gartner to review the definition in the 2016 edition of its annual publication called ‘The Magic Quadrant for Enterprise Content Management’. ECM is now defined as “a set of services and micro-services, embodied either as an integrated product suite or as separate applications that share common APIs and repositories, to exploit diverse content types, and serve multiple constituencies and numerous use cases across an organization”.