4 key takeaways for a successful co-innovation project:
1. It takes time
When you get started, you know of course that you will have to invest time and resources. However, as you are only in control of the progress that is made from your own side (and even then, only just!), you inevitably also spend a lot of time discussing, convincing and waiting for your partner to take the necessary next steps. Furthermore, when two large companies are working together, you run into several organizational challenges. As much as we may regret it, within large companies we still have a tendency to be based on a silo structure. To facilitate progress on a co-development project, it is crucial to create a dedicated and cross-functional team that is capable of deciding and acting quickly.
2. It takes effort
Co-innovation is a very intense undertaking. In the case of software development, you have to accept that you will start working with – at best – a beta version of the solution. That means testing, testing and more testing. At the same time, both parties move along a steep learning curve. There’s no such thing as a ‘how-to guide’ for co-innovation. It’s simply a matter of trial and error, a lot of reworking and a lot of figuring things out for yourself.
3. It takes trust
On top of being hard work, co-innovation is an emotional rollercoaster. You go through lots of ups and downs due to high expectations – on both sides – that can’t always be met. To avoid becoming demotivated at times, it is important to establish a solid base of trust. That takes time, but the more you open up towards your partner’s perspective and way of thinking, the more you realize that a very satisfactory consensus can often be reached based on initially seemingly irreconcilable ideas. Moreover, by doing so you lay the foundation for true innovation that will benefit both parties in the long run.
4. But it’s worth it in the end
So why should you go to all that effort? Well, because it’s the best way to gain access to first-hand insights and because, in the end, your joint efforts will produce a solution that optimally meets the industry’s needs. And not only that, but you’ll also benefit from first-mover advantage and be perceived as a leading expert in your industry.