Are augmented reality and virtual reality more than just a gimmick?
- augmented reality
In today’s digital era, mobile and web apps took the business center stage. Through a variety of apps, business users have relevant information literally at their fingertips, any time, any place, anywhere. More recently, augmented reality (AR) and virtual reality (VR) have also presented themselves as alternative ways of accessing information easily – but will these technologies become as mainstream as apps are today? I believe they will. Although they currently mainly evoke images of youngsters chasing Pokémon or women gaining inspiration in virtual fitting rooms, both technologies hold great promise in a B2B context as well.