Retail is without doubt the industry that will be impacted the most by the introduction of beacon technology on a larger scale. The main driver is the digitization of consumer habits, which is forcing retailers to extend the online shopping experience all the way to their brick-and-mortar stores. The benefits are clear: enhanced engagement and greater insights into in-store behavior of shoppers and employees alike.
But retail isn’t the only industry exploring the use of beacons. The energy sector, airports, healthcare, hospitality, transportation, banking and more are all looking into it as well as a way of offering a more dynamic user experience (whether for external or internal customers), of better streamlining operational processes or of enhancing employee safety. Companies in the utilities sector, for example, could envisage automatically transmitting safety instructions to their field service technicians whenever they enter a power plant.