Next to the externally oriented part, there was also an important internal angle to this project. The marketing team expressed a desire to work more efficiently and wanted to have one system that could centralize all marketing information and assets about the Quick-Step product range. With the high number of links online, the team struggled to keep track of images, technical product information, pictures, videos and documents.
Quick-Step and delaware | digital saw two options to better satisfy those expectations. They could, of course, continue to build additions on the old system, or they could start with a clean slate that also prepared Quick-Step for the future.
That’s why, after careful consideration, delaware | digital designed a new, custom-made platform that combines the best of SAP, Hybris Commerce & PIM, Hybris Marketing, Adobe DAM and Sitecore into a single solution. The new platform connects all the dots and offers a full e-commerce experience that also links to the back-office order system and will eventually also be able to accept (gift and discount) vouchers.