Why Customer Experience Is Needed Now More Than Ever
The modern-day consumer doesn't just want your product or service but also a frictionless customer experience. As any company be it B2B or B2C, the relationship you have with your customer goes beyond the transaction point. While marketing and online experience play a part in nurturing these relationship, CX is also highly dependent on back office and supply chain management.
With the right tools, you can oversee all aspects of CX from the front office to the back office. Having this bird's eye overview is crucial, considering that customers can engage with your business at any point of the transaction.