Dynamics 365 Customer Insights - Data

Unify your data. Understand your customers.

Microsoft Dynamics 365 Customer Insights – Data is a Customer Data Platform (CDP) that consolidates and enriches customer information from every source.

By bringing together transactional, demographic, and behavioural data into a single profile, it empowers sales, service, marketing, and operations teams with AI-driven insights. The result? Smarter decisions, personalised experiences, and stronger growth across your business.

Key features

Data unification – Combine CRM, web, social, and third-party sources into golden customer profiles.
Segmentation & modelling – Use AI to predict behaviours and target the right audiences.
AI-powered insights – Surface trends, forecasts, and recommendations across every department.
Copilot integration – Query data in natural language, generate segments, and uncover insights quickly.
360° customer view – Deliver complete visibility into interactions for precision targeting and hyper-personalisation.

Business benefits

Customer Insights – Data delivers measurable value across the organisation:

Sales – Access purchase history, uncover cross/upsell opportunities, and build context with a unified timeline.
Customer Service – Anticipate needs with predictive insights and deliver personalised support at scale.
Data & Analytics – Consolidate sources, build predictive models, and explore insights quickly with Copilot.
Operations & Strategy – Forecast customer lifetime value, guide smarter decisions, and align teams around consistent insights.

Dynamics 365 Customer Insights – Data transforms raw data into actionable intelligence, enabling smarter decisions and personalised experiences across every team.

Cross-solution connections

Dynamics 365 Sales – Equip sellers with a complete view of customer behaviours and predictive insights.
Customer Service & Contact Centre – Give agents unified histories for faster, more personalised support.
Dynamics 365 Field Service – Enhance proactive maintenance with customer and asset insights.
Finance & Supply Chain Management – Align customer data with billing, contracts, and inventory for end-to-end visibility.
Power Platform & Copilot – Automate workflows, embed AI intelligence, and surface insights across every department.

Why Delaware?

At Delaware, we help you turn Customer Insights – Data into a cross-functional intelligence engine.

We bring:

Solution-agnostic advice – Matching your requirements to the right-fit platform.
Deep industry expertise – Proven delivery across sectors, project sizes, and complexities.
End-to-end delivery – From design and implementation to training and optimisation.
AI-first approach– Embedding predictive insights and automation into sales, marketing, service, and operations.
With Delaware, Customer Insights – Data becomes more than a CDP it’s a strategic asset that powers every customer interaction.