delaware Philippines taps DM&A Co. for Marketing and PR Initiatives

Apr 29, 2024

In a move signaling a renewed focus on innovative marketing, delaware Philippines, a global leader in advanced ICT solutions and services, named Dugenia, Marayan & Associates Company (DM&A Co.) as its new agency on record for marketing and PR initiatives.

[L-R] DM&A Co. PR Associate Sheena Macinas, DM&A Co. Content Writer Aira Revilla, DM&A Co. Head of Content and Strategic Planning Officer Jj Ibarreta, DM&A Co. External Director and Partner Alvin Marayan, DM&A Co. Managing Partner Michael Dugenia, delaware Philippines Partner and Delivery Head Rosette Carrao, delaware Philippines Senior Vice President for Customer Success Simone Pigason, delaware Philippines Partner and Consultant Yasmin Calma, and delaware Philippines Head of Innovation and Quality Assurance Enrix de Castro.

delaware Philippines taps DMA& Co. for Marketing and PR Initiatives

In a move signaling a renewed focus on innovative marketing, delaware Philippines, a global leader in advanced ICT solutions and services, named Dugenia, Marayan & Associates Company (DM&A Co.) as its new agency on record for marketing and PR initiatives.

Known for its strategic and results-oriented approach, DM&A Co., a rising full-service marketing communications agency with over 40 years of experience, will be responsible for developing and executing integrated marketing campaigns to solidify delaware Philippines' position at the forefront of the country's ICT industry. The agency's tagline, "Challenge the Usual," underscores its mission to bring fresh perspectives and creative vigor to the partnership. 

“We are thrilled to partner with delaware Philippines, a company renowned for its progressive approach to technology,” 
said Michael Dugenia, Managing Partner of DM&A Co. 

“Our team is eager to develop creative campaigns that resonate with businesses and propel delaware Philippines to achieving its business objectives.” 

A global company delivering advanced ICT solutions and services, delaware Philippines leverages its local and global expertise to guide clients through business and digital transformations. The company equips businesses with the tools they need to conquer mission-critical goals. 

Beyond developing cutting-edge solutions, delaware Philippines fosters impactful partnerships with industry leaders like SAP, Microsoft, Salesforce, and OpenText.  Its commitment to social and ecological responsibility further solidifies their position as a leading force in the tech industry.

Rosette Carrao, Partner and Delivery Head of delaware Philippines, expressed her enthusiasm about the partnership. "At delaware Philippines, we constantly push boundaries to provide our clients with the best possible service. DM&A Co.'s strategic approach, collaborative spirit, and proven track record make them the ideal partner. We're confident this collaboration will unlock new possibilities for both companies," said Carrao.

"Effective communication is paramount in today's competitive landscape. DM&A Co.'s deep understanding of the omni-channel marketing landscape will be instrumental in amplifying our message and connecting with our target audience on a deeper level. We're excited to see the positive impact this partnership will have on our customer experience initiatives," added Simone Pigason, Senior Vice President for Customer Success of delaware Philippines.


The appointment of DM&A Co. marks a significant step for delaware Philippines as it leverages innovative marketing strategies to further establish itself as an ICT leader and a trusted systems integrator in the market. 

DM&A Co. External Director and Partner Alvin Marayan, Client Servicing Lead Maika De Castro, and Head of Content and Strategic Planning Officer Jj Ibarreta, along with PR Associate Sheena Macinas, PR and Content Writer Aira Revilla, Multimedia Artist Joma Unabia, and Media Relations Officer Jainy Carilla, have been assigned to handle delaware Philippines’ publicity and marketing requirements. 


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