Dynamics 365 Customer Insights - Data

Unify your data. Understand your customers.

Microsoft Dynamics 365 Customer Insights – Data is a Customer Data Platform (CDP) that consolidates and enriches customer information from every source.

By bringing together transactional, demographic, and behavioural data into a single profile, it empowers sales, service, marketing, and operations teams with AI-driven insights. The result? Smarter decisions, personalised experiences, and stronger growth across your business.

Key features

Data unification – Combine CRM, web, social, and third-party sources into golden customer profiles.
Segmentation & modelling – Use AI to predict behaviours and target the right audiences.
AI-powered insights – Surface trends, forecasts, and recommendations across every department.
Copilot integration – Query data in natural language, generate segments, and uncover insights quickly.
360° customer view – Deliver complete visibility into interactions for precision targeting and hyper-personalisation.

Business benefits

Customer Insights – Data delivers measurable value across the organisation:

Sales – Access purchase history, uncover cross/upsell opportunities, and build context with a unified timeline.
Customer Service – Anticipate needs with predictive insights and deliver personalised support at scale.
Data & Analytics – Consolidate sources, build predictive models, and explore insights quickly with Copilot.
Operations & Strategy – Forecast customer lifetime value, guide smarter decisions, and align teams around consistent insights.

Dynamics 365 Customer Insights – Data transforms raw data into actionable intelligence, enabling smarter decisions and personalised experiences across every team.

Cross-solution connections

Dynamics 365 Sales – Equip sellers with a complete view of customer behaviours and predictive insights.
Customer Service & Contact Centre – Give agents unified histories for faster, more personalised support.
Dynamics 365 Field Service – Enhance proactive maintenance with customer and asset insights.
Finance & Supply Chain Management – Align customer data with billing, contracts, and inventory for end-to-end visibility.
Power Platform & Copilot – Automate workflows, embed AI intelligence, and surface insights across every department.

Why Delaware?

At Delaware, we help you turn Customer Insights – Data into a cross-functional intelligence engine.

We bring:

Solution-agnostic advice – Matching your requirements to the right-fit platform.
Deep industry expertise – Proven delivery across sectors, project sizes, and complexities.
End-to-end delivery – From design and implementation to training and optimisation.
AI-first approach– Embedding predictive insights and automation into sales, marketing, service, and operations.
With Delaware, Customer Insights – Data becomes more than a CDP it’s a strategic asset that powers every customer interaction.

Ready for what's next?

At Delaware, we work as your strategic partner, taking the time to understand your challenges, explore the right solutions, and build a tailored strategy that accelerates your progress. By harnessing the power of Microsoft technologies, we help drive greater efficiency, resilience, and sustainable growth.

Our experts align every solution to your business objectives, delivering measurable results where they matter most.

Ready to move forward?
Connect with our technology specialists today to explore what’s possible.

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