To analyze in-store sales – a whopping two million every day – AMP has been working with SAP for decades. The collaboration makes it possible to reveal each store’s specific needs and forecast sales.
“Those insights allow us to customize each store’s specific offering,” says Tom Vermeirsch, Commercial Director at AMP. “If they’re close to a school, for example, we’ll advise the owner to stock up on calendars or phone chargers. Since we can distribute almost any product or service, many FMCG brands use AMP as an extra sales channel. Thanks to us, they can basically reach everyone, including people who are not online all day.”
Additionally, AMP has developed Distriweb, a user-friendly B2B portal where newsdealers can place their orders for the following day. With smart cash registers, connected to a digital accounting system, all stakeholders learn more about what the market wants.
“Those sales figures are extremely valuable,” adds Tom. “Stores return their unsold magazines and newspapers, so we can use that information to predict future sales and reduce publishers’ printing costs. As a result, drivers carry around less cargo, while newsdealers only have to store what they need. It’s a win-win situation.”
The connection between the different stakeholders also allows for a panoramic overview of all activities, so errors can be corrected the moment they arise. “When a customer contacts AMP, the request is automatically registered in the system,” explains Bruno Demedts, Senior Consultant at delaware. “Everyone in the service center will be able to see it, even if the message arrived through another channel.”