How to connect with your customer: marketing automationMarketing automation is the data-centered automating, streamlining and optimizing of marketing efforts, including sending emails, keeping track of and posting on social media, and other initiatives.
In a study conducted by delaware and the Karel de Grote Hogeschool, a majority of companies indicated that marketing automation is one of their top priorities. The irony, however, is that very few of them are actively engaged in it. Sure, they’re putting a lot of effort into sending out emails in which they address their clients by their first names – but that’s about it. In the process, they are missing out on a wealth of opportunities, like gaining a better understanding of their customers. If they take the right approach to it, that is.