Unlock your digital potential with the world’s leading DXP

Optimizely is a composable digital experience platform (DXP) that lets organizations take full control of their content lifecycle and digital experiences: from creating, publishing and collaborating across teams, to fine-tuning and monetizing. 

Managing multiple websites and social media channels, leading cross-departmental teams, staying on top of leads and conversions, launching campaigns, coming up with creative ideas… The tasks and responsibilities of a marketeer are extremely diverse – and the list seemingly infinite. 

Without the right tools, it’s easy to lose track of the status of projects, who is responsible for what, where certain assets are, and what happened with that one brilliant idea. That’s where a DXP like Optimizely comes in: it allows organizations to orchestrate all roles and tasks related to the content lifecycle, experiment to optimize digital experiences, and monetize by delivering relevant commercial experience that customers love. 

What is a composable DXP?

Contrary to traditional, monolithic digital experience platforms, a composable DXP consists of a series of best-of-breed solutions, e.g., CMS, PIM, DAM, marketing automation tools, etc. To enable users to create compelling digital experiences across all channels, these solutions collaborate via APIs. The result is a more flexible, agile and cost-efficient way of working that is better aligned with modern customer expectations. No wonder more companies are trading their legacy systems for composable technology!

Features: orchestrate, experiment, monetize


Create compelling content, set up validation processes, create and assign tasks to the right people, and publish automatically in your CMS of choice: Optimizely’s Orchestrate suite unifies the content lifecycle in a powerful-yet-perfectly-intuitive ‘content command center’. 

  • ChatGPT integration
  • Publish-to-CMS functionality right from your content marketing platform
  • Built-in DAM and SEO functionalities
  • Campaign calendar and timeline to keep track of projects and teams
  • Idea Lab to capture ideas and turn them into reality


Run experiments, generate insights, and continuously optimize your digital customer experiences. Optimizely Experiment includes both web and feature experimentation to speed up go-to-market.

  • Tailor experiences to a specific user or group
  • Build segments based on customer attributes and observations
  • Integrate with GA4, CRMs, CDPs, and all types of marketing automation tools


Optimizely’s suite of commerce products lets teams launch, scale and manage unique, modern commercial experiences that will grow your business – in a flexible way.

  • Built-in product information management (PIM)
  • Deliver ‘next best product’ suggestions to the right audiences at the right time
  • Deploy a fully functional, customized, and branded commerce site for your users

As a fully composable DXP, Optimizely allows you to pick and choose whatever they need – or get the full suite. And while all Optimizely tools obviously work great together, they also play exceptionally well with third-party solutions, including any existing CMS, DAM, CRM or other sales and marketing tools.

Before you can offer personalization, you need to know what resonates with your audience.
George Lavric, partner sales manager at Optimizely

Benefits: align, empower, connect

  • Align teams and collaborate seamlessly by streamlining content creation and approval. 
  • Empower teams to create captivating content and digital experiences. 
  • Create a solution that fits your needs: coupled, hybrid, or headless.
  • Centralize every asset and every aspect of the content lifecycle and give marketeers, editors and system admins access from everywhere. 
  • Connect content marketing with commerce to inspire and delight customers. 
  • Streamline operations thanks to seamless third-party integrations.
  • … and much, much more

delaware has the technical skills and industry knowledges needed to help end-users get the most out of the Optimizely experience.
George Lavric, partner sales manager at Optimizely

find out if Optimizely is the right fit for your project

Diána Bártfai, Digital Solution Lead

Connect with Diána via LinkedIn

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