Augmented reality (AR) is a technology that integrates physical environments and digital information in real time. Unlike virtual reality (VR), which creates entirely artificial environments, AR overlays information on top of the physical world.
Augmented reality (AR) adds computer-generated information to the natural world as it exists. Although the technology is still widely associated with smartphone games or gimmicky marketing campaigns, many business sectors can benefit from the ability to visualize virtual objects in the real world.
As the use of AR grows, companies will start to see how the technology takes user experience and user interaction to a whole new level. But there’s more: placing computer-generated graphics in someone’s field of vision can bring remarkable improvements in terms of operational excellence and quality control.
AR and VR will disrupt the ways we live, work and collaborate with each other. Since 2015, delaware has been exploring the world of augmented, virtual and mixed reality. Combined with other technologies such as the Internet of Things, drones or beacons, the possibilities are truly endless.
Whether you’re aiming for operational excellence or improved customer experiences: augmented, mixed or virtual realities can make the difference. The technologies promise to evolve rapidly, so in order to unlock future value, businesses should begin by exploring the many possibilities AR and VR have to offer.
How delaware can help
• Thanks to a thorough understanding of industries and corporate processes, delaware can assist you in defining AR technology applications with realistic growth opportunities.
• At delaware, we live and breathe the integration of business flows with data. Our extensive track record as a systems integrator is a meaningful asset in building AR applications on top of existing data flows and diverse communication infrastructures.
• Whatever your business case, delaware can support you with all the skills required for these next generation applications, such as (3D) design, audio and storytelling.
• Our experience in a wide range of industries allows us to both inspire you and guide you through complex business transformations that go beyond augmented reality.
