From adoption to proficiency
Within organizations, the implementation of new systems or solutions is often met with different levels of resistance. Lack of adoption, however, can seriously impact your ROI – and, in the long run, even your business results. To maximize productivity and ROI, end users have to go through several stages:
- Adoption: accepting the new solution as the new go-to tool for this particular aspect of their work
- Utilization: effectively using the new solution and discarding pre-existing alternatives
- Proficiency: optimally using the new solution to become more efficient and productive
4 building blocks of behavioral change
To initiate behavioral change in end users throughout the organization, four conditions have to be met:
- Company management and colleagues lead by example.
- The provided training makes end users feel competent and effective in this new way of working.
- Effective change communication helps end users understand why the change is happening and what’s expected of them.
- There are structures, processes and (reward) systems in place that stimulate the expected changes.
Research – by McKinsey and others – has shown that behavioral change is most likely to happen if you work simultaneously on these four ‘building blocks’.