On 11th November we proudly announced our partnership with Optimizely, the American-based company whose leading digital experience platform enables companies to reach their full potential by making data-driven decisions.
On 11th November, we organized a business brunch together with Optimizely where we have invited decisionmakers from different industries such as hospitality, media, manufacturing and logistics. During the event, George Lavric, the Partner Manager of Optimizely in Continental Europe and Armin Moradian, the Global Account Executive of Optimizely introduced the digital improvement of Hungary to the guests and demonstrated how their market leading DXP (digital experience platform) can help digitizing their processes.
Optimizely is a constantly growing company offering businesses tools that help managing content, tasks and campaigns while collecting data that enables them to truly get to know their customers and make business decisions based on these gathered information. According to George Lavric, „in a world where the emphasis is on ROI, innovation and customer experience, data plays a central role in decision-making. Data looks at facts, and if collected, processed and analyzed correctly, it should guide businesses towards removing guesswork.” The digital experience platform of Optimizely makes it possible for decisionmakers to reveal information that creates a significant competitive advantage on the market.
In a world where the emphasis is on ROI, innovation and customer experience, data plays a central role in decision-making. Data looks at facts, and if collected, processed and analyzed correctly, it should guide businesses towards removing guesswork.George Lavric, Optimizely
Although, it is easy to make guesses about what customers want, experience shows that decisions based on trusted data are more cost-effective and profitable. With the right technology, organizations are now able to understand what drives their customers and on what information they base their decisions which enables them to form their content to answer these needs.
Source: European Commission
In Hungary, the state of the digital economy is yet to improve as the country is now in the 23rd place among the EU members when looking at the Digital Economy and Society Index. Meanwhile, we can see that Hungary is below the average when looking at the current digital skills and assets. However, in the current competition it is vital for companies to invest in digital improvements. The goal of the partnership of delaware Hungary and Optimizely is to secure sustainable digital infrastructures while helping this digital transformation of Hungarian businesses and public services.
„While it is important for companies to recognize the growing demand for digital transformation, we at delaware Hungary are encouraging all decisionmakers to think ahead of their competitors and prepare for the future challenges to adapt quickly and most effectively” – says Diana Bartfai, the Digital Solution Lead of delaware Hungary. With Optimizely’s wide range of services, one can easily find the tool that is most suitable for its business’ needs: content marketing, B2C and B2B commerce, web and feature experimentation and content management are all available among the company’s products.
In case of any inquiry, contact our Digital Solution Lead, Diana Bartfai (Diana.Bartfai@delaware.pro) and learn more about what Optimizely offers for your company.
