Internally, commercial reports are published faster and with much less errors. The sales director of SBS is happy with that.
Via an online portal, a dozen of SBS employees have direct access to consistent and qualitative data that allows to follow-up the advertising campaigns for their customers. If there is any inconsistent data in the system, it tells immediately where the problem lies. In the end, SBS is better armed to manage its business and to offer an optimal service to its customers.