SBS Belgium: a clearer view on advertising campaigns on TV
jan 15, 2018
SBS Belgium is an international company part of the media concern De Vijver Media. It is the driving force behind television channels VIER, VIJF, ZES and others. SBS also provides a channel for advertising via Discovery, TLC, njam! and Play sports. Sure it knows about advertising on TV.
Data quality issues solvedTo run its business, SBS needs a clear view on the advertising budgets and spending of its different customers, across its different channels. In the current solution, it is a hard to get a consistent view on this information and moreover there are quite some problems with the quality of the data.
With the help of delaware BI experts, SBS implemented a new reporting tool based on the BI capabilities of Microsoft SQL Server. This tool is integrated with the advertisement planning tool ‘Mediapro’ used by media companies to book ads on TV, as well as with the tool that is used to budget and forecast advertising revenues.