Winning customers over has never been as challenging as it is today. They want consistent and compelling messages at every touchpoint, online and offline. We expect to be blown away by brands. As marketers, this requires not just hefty doses of creativity, but speed, agility and efficiency as well. Aprimo, the world’s leading marketing operations platform, brings everything to the table to create world-class customer experiences: from creation, management and distribution to evaluation.
By acquiring Belgium-based Digital Asset Management experts ADAM Software, Aprimo effectively became the world’s first and only marketing operations solution that covers both the production and publication of content. This allows brands to leverage world-class technology to create and disclose moments that matter to their customers.
Aprimo brings together, structures and enriches product information into a PIM solution in a largely automated way. This provides easy-to-access, structured information that forms the foundation of an omni-channel approach to serving customers across locations and devices.
Aprimo covers the full content asset lifecycle, from creation and management to distribution. Assets are stored in one central place, where they can be used for marketing and sales purposes. This means your marketing team will save time and work more efficiently, as Aprimo:
As a result, your team will be able to distribute new, rich content to various channels rapidly and easily, while maintaining precious consistency in online and offline communications.
How can we help?
As a strategic partner of ADAM Software long before the 2017 merger with Aprimo, delaware has invaluable experience with implementing this revolutionary approach to digital asset management in various industries. Now that Aprimo and ADAM have joined forces, we can put our weight behind a compelling, modern marketing offering that enables tailored customer moments: a niche for which we’ve built an incomparable skillset throughout our more than 15-year history as IT and business consultants.
Why choose delaware?
Thanks to the transformation of DAM into a SaaS solution, SMEs can now fully benefit from it
Consistency is essential to a solid omnichannel strategy
