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" Today’s consumers are highly demanding. Booking a travel ticket online needs to be as simple and straightforward as possible. By installing a robust Sitecore platform, NMBS can offer its customers the most enjoyable ordering experience for international train journeys. "

Efficiency & flexibility gains

By offering a strong online ticketing service including aftersales services that can be performed by consumers online, the NMBS can re-focus its resources. Contact center employees can focus more on special refunds or customer support cases rather than on standard ticket sales. Having physical contact centers for international train journeys is one of the strengths and differentiators NMBS has to offer over its competitors.

 

Using a flexible system such as Sitecore allows the NMBS team to easily manage the content on the website and be quick on the ball to add new sales promotions, special rates and other offers for customers.

A platform that evolves with the changing needs of the NMBS customers

delaware developed a hybrid application with both web pages and native functionalities, resulting in a highly cost-effective website platform. With travel tickets being booked increasingly via mobile phones, the mobile responsive design is instrumental in the above average conversion ratio of 7% on the site.

Credits: NMBS
CASE: NMBS INTERNATIONAL

E-commerce platform with a 7% conversion rate

A uniform and consistent user experience results in an continually increasing number of online bookings.

Credits: NMBS

Bringing clarity in complexity

With many different international providers of train journeys who use different ticketing and pricing approaches, it is a challenging task to offer consumers clear and understandable ordering options in a uniform format. delaware made it its mission to bring clarity into this complex world.

A cost-effective solution

Through a smart approach to software development and by combining web pages with native functionalities, the app is built in the most cost-effective manner.

Convenient white-label solutions

The booking dialogue can easily be integrated into the website of other ticket providers. This makes it easy for NMBS to further secure its online sales and cooperate with other suppliers in the sector.

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