Define how ‘working with data’ and having advanced insights should create a competitive advantage and how you can execute and capitalize on that vision.
Having the right data (touchpoints) and knowing how to leverage on data is great, but you need an organization with clear roles & responsibilities to put your data strategy into practice.
Concept, Processes, Systems. And in that order. Align and distil your data strategy and processes into a clear data & tooling landscape that meets the business requirements, truly aligning business and IT.
Data management strategy is the process of planning or creating strategies/plans for handling the data created, stored, managed and processed by an organization.