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In-depth capturing process

Raw data from CRM systems alone do not tell the whole truth about your customer’s aspirations. You need to cross-check customer sources with human-centric research and surveys. You let the customer talk.

Multiple journeys

By really listening to the voice of the customer, you can define an array of customer journeys that come as close as possible to individual needs, representing the customer’s diversity and going beyond stereotypes.

Digital marketing

By embedding ‛Voice of the Customer’ (VOC) tools and methodologies in your digital transformation project, you maximize the ROI of the subsequent digital marketing campaigns and strategies.

The whole customer life cycle

‛Voice of the Customer’ aims at disclosing the customer’s expectations, behaviors and aversions all along the journey, from the first sign of interest to after-service needs. Once you know that, you can optimize the UX and design of your product/solution to provide real customer care.

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Voice of the customer is a term used in business and Information Technology to describe the in-depth process of capturing customer's expectations, preferences and aversions.

Credits: Stihl

Journeys & Moments

Our Customer Intelligence team focuses on identifying those customer Journeys and Moments that generate value for your company.
Our Customer Intelligence team focuses on identifying those customer Journeys and Moments that generate value for your company.
Credits: Eandis

Personas

Stories that we build together with you to objectively describe the specific aspirations of your different customer segments and then bring them to life.
Stories that we build together with you to objectively describe the specific aspirations of your different customer segments and then bring them to life.
Credits: Netafim

Customer Journeys

Visual maps that help you see clearer in the different steps that your customers go through before, during and after the buying process.
Visual maps that help you see clearer in the different steps that your customers go through before, during and after the buying process.
Credits: Cera

Loyalty and ambassadorship

True loyalty is not achieved with a few special offers. We help you create a lasting emotional link with your customers and turn some of them into ambassadors for your brand.
True loyalty is not achieved with a few special offers. We help you create a lasting emotional link with your customers and turn some of them into ambassadors for your brand.
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