Eye tracking: The eye doesn’t lie
Eye tracking is a qualitative way of gathering insights about the visitor's unconscious surfing behavior. Combined with explorative interviews, it provides a wealth of insights about possible hurdles and breaking points in your website or website design.
Click behavior visualized in a heat map
Analyzing click behavior on your website will allow you to understand how users interact with your website or platform. Heat maps are an analytical and visual tool that will tell you how to improve your platform.
User surveys and questionnaires
Customers know best. Ask them in polls and surveys to share their experience and get insights on their profiles and the tasks they want to complete. This qualitative data will add meaning to web analytics data.
Paper prototyping: back to the drawing board
A quick and agile way of testing with actual end users whether content and actions come naturally when navigating a website or app, before you start investing in designing or building a website.
User testing refers to a technique used in the design process to evaluate a product, feature or prototype with real users.