UNILIN wanted to create a seamless ordering experience for their customers (both B2B and B2C), and make the job of its sales and marketing teams easier with smart and user-friendly CRM and commerce platforms, based on machine learning.
UNILIN customers can independently place and follow-up orders, making the tasks of the UNILIN back-office much less administrative and repetitive, and opening up space for tasks that add value and are rewarding.
Also after-sales services are made easier. B2B customers can easily check status of payments, open invoices, … themselves, without the help of a back-office employee of UNILIN.
When a potential customer visits the website and orders e.g. a brochure, an automatic flow will start, trying to guide the consumer from website visit to making an appointment with a local UNILIN dealer.
The new CRM tool helps the sales force to plan better, react faster and report better. The same information about a customer is available for the whole team, visits are planned more efficiently and customers get a better overall service.