Lowering the threshold
The STIHL company is synonymous with high-quality and innovative products. Currently, their tools are mostly marketed towards high-end customers. The German power tool manufacturer wishes to lower the barrier to entry and attract more regular, non-professional gardeners and hobbyist landscape designers.
Getting to know the customer
delaware’s online marketing strategy raised STIHL’s awareness of the different personas within their customer base.
The STIHL project is part of delaware’s long-standing cooperation with the company: apart from social media and Google AdWords, in the future, we will manage STIHL’s email traffic as well.
Think, Plan, Act
A TPA strategy includes full customer journey mapping and the setting of KPI targets. delaware also makes STIHL apply these new insights in its day-to-day interaction with customers
Digital language survival kit
Being a power tool manufacturer with a narrow channel strategy, STIHL was looking for a partner with the necessary digital language skills to connect with the customer.