Through an in-depth master data management revision and by selecting the right solution architecture, delaware was able to offer Standaard Boekhandel a flexible and stable e-commerce platform. ‛Sitecore' was chosen because of its user-friendly environment for content marketeers and its ability to create seamless customer experiences. In addition, the new solution architecture takes into account current and future requirements for marketing automation and personalization.
As part of Standaard Boekhandel’s broader digital transformation strategy, this platform will improve the interaction with the in-shop ordering systems, resulting in a faster and more efficient ordering process, both for the shops and its customers. Via a full integration of the cash registration systems, both on- and offline ordering are now perfectly aligned with one another.
Deep expertise in master data management is a must when offering millions of products coming from different sources and providers.
By setting up the right architecture and linking it to the in-shop systems, a smooth and efficient ordering process is ensured.
From within 1 platform various websites can be maintained, resulting in time and cost efficiencies, both in the development and in use of the systems.