We use cookies to personalize content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. Learn more
$name

Data science eases cross-selling on the shop-floor

Orchestrating online and in-store sales is a major challenge for most retailers. Within the broader context of its digital transformation, Distriplus took a closer look at its customer buying patterns to detect cross-selling opportunities. Basically, the retailer applied data science techniques to identity products that are most often bought together. From there, it was able to define a series of ‘most frequent shopping baskets’. These insights, translated into practical tips, are now used to train staff on the shop-floor. Cross-selling while improving customer service.

 

Immediate impact

The ‘frequent shopping baskets’ insights , translated into sales tips for staff on the shop-floor, generated extra sales revenues after just a few days.

Data science made easy

Though the transfer from raw transaction data to shopping patterns requires very specific skills, the results of the exercise were made very understandable and actionable for the employees

Related Cases

Alpro
Credits: Alpro

Alpro

Quick wins to improve customer satisfaction
Quick wins to improve customer satisfaction
Ansell
Credits: Ansell

Ansell

Towards a customer platform that fits like a glove
Towards a customer platform that fits like a glove
Eandis
Credits: Eandis

Eandis

Eandis puts its customers first
Eandis puts its customers first
Game Mania
Credits: Game Mania

Game Mania

Online game shopping made easy
Online game shopping made easy
NMBS
Credits: NMBS

NMBS

Online booking made easy
Online booking made easy
Standaard Boekhandel
Credits: Standaard Boekhandel

Standaard Boekhandel

Towards a mature e-commerce platform
Towards a mature e-commerce platform
STIHL
Credits: STIHL

STIHL

My first STIHL, my next STIHL
My first STIHL, my next STIHL
Wienerberger
Credits: Wienerberger

Wienerberger

Taking a head start in digital innovation and transformation
Taking a head start in digital innovation and transformation