Partnering with dozens of retailers in Europe, Alpro sits on mountains of very operational data, based on orders and deliveries, for instance. For years, it has been willing to turn these raw data into insights that help measure the value and the customer satisfaction of each B2B customer. This wish to better know the customer has now come true, with the help of delaware. Based on these learnings, the company is now able to assess the readiness of its internal organization to adapt processes, tools and touch points in order to generate more business value for the customer.
The conversion of a whole bunch of operational data into centralized insights provides Alpro with a single source of truth for each customer across Europe.
Thanks to actionable dashboards measuring customer value and satisfaction, Alpro is able to define quick wins and set priorities in a roadmap, while focusing on constant improvement.