Whether you are in B2C or B2B, what counts for your customer is me. Their experience, their preferences, their needs, and how these are met, on all of your platforms. Knowing your customer to the core will be key.
The intelligent recipe for success will be to bring together customer data, machine learning technology and microservices in order to power real-time customer engagements across sales, service, marketing, commerce and beyond.
The biggest single differentiator in the omnichannel world of today is the quality of customer experiences. Let your customers experience magical moments when they interact with you.