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A dynamic ‛face’ on your customer segments

Personas bring customers’ segments and profiles to life by telling stories you can relate to. You therefore engage more easily with your customers.

Internal alignment

A validated description of the needs of each persona makes the decision-making much easier and more objective. It also avoids internal discussions by putting the customer at the center of the game and listening to the voice of the customer .

Targeted communications

Personas allow you to engage much more efficiently with your customers, using only relevant messages and channels. Combined with customer journeys , they help you make the difference.

Boosted creativity

By opening your eyes on what your customers actually expect (or not), personas foster the emergence of new ideas and can be combined with insights from our colleagues in trend watching and ideation.

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Credits: Stihl

Journeys & Moments

Our Customer Intelligence team focuses on identifying those customer Journeys and Moments that generate value for your company.
Our Customer Intelligence team focuses on identifying those customer Journeys and Moments that generate value for your company.
Credits: Netafim

Voice of the Customer

Is about really listening to your customers’ needs and fears in order to maximize the value that you bring to your customers and that they, in turn, bring to your company.
Is about really listening to your customers’ needs and fears in order to maximize the value that you bring to your customers and that they, in turn, bring to your company.
Credits: Netafim

Customer Journeys

Visual maps that help you see clearer in the different steps that your customers go through before, during and after the buying process.
Visual maps that help you see clearer in the different steps that your customers go through before, during and after the buying process.
Credits: Cera

Loyalty and ambassadorship

True loyalty is not achieved with a few special offers. We help you create a lasting emotional link with your customers and turn some of them into ambassadors for your brand.
True loyalty is not achieved with a few special offers. We help you create a lasting emotional link with your customers and turn some of them into ambassadors for your brand.
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