A dynamic ‛face’ on your customer segments
Personas bring customers’ segments and profiles to life by telling stories you can relate to. You therefore engage more easily with your customers.
A validated description of the needs of each persona makes the decision-making much easier and more objective. It also avoids internal discussions by putting the customer at the center of the game and listening to the voice of the customer .
Personas allow you to engage much more efficiently with your customers, using only relevant messages and channels. Combined with customer journeys , they help you make the difference.
By opening your eyes on what your customers actually expect (or not), personas foster the emergence of new ideas and can be combined with insights from our colleagues in trend watching and ideation.