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" Aprimo is a world-leading marketing operations platform that enables users to create, manage and distribute marketing assets in a largely automated way "

About Aprimo

Winning customers over has never been as challenging as it is today. They want consistent and compelling messages at every touchpoint, online and offline. We expect to be blown away by brands. As marketers, this requires not just hefty doses of creativity, but speed, agility and efficiency as well. Aprimo, the world’s leading marketing operations platform, brings everything to the table to create world-class customer experiences: from creation, management and distribution to evaluation.

By acquiring Belgium-based Digital Asset Management experts ADAM Software, Aprimo effectively became the world’s first and only marketing operations solution that covers both the production and publication of content.

Omni-channel approach

Aprimo brings together, structures and enriches product information into a PIM solution in a largely automated way. This provides easy-to-access, structured information that forms the foundation of an omni-channel approach to serving customers across locations and devices.

CASE: BAYER

Aging population, big data, prenatal nutrition, water scarcity, animal-human bond: Bayer engages in a conversation about the future that matters the most to you – your own.

Credits: Bayer
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Why you’ll love Aprimo

Aprimo covers the full content asset lifecycle, from creation and management to distribution. Assets are stored in one central place, where they can be used for marketing and sales purposes. This means your marketing team will save time and work more efficiently, as Aprimo:

  • eliminates the hassle of different file versions;
  • banishes data inconsistencies;
  • prevents overlap in product offerings;
  • enables one-time data entry.

As a result, your team will be able to distribute new, rich content to various channels rapidly and easily, while maintaining precious consistency in online and offline communications.

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