" As a producer of naturally healthy, plant-based foods and drinks, Alpro will contribute to the maximum wellbeing of everyone, with the utmost respect for our planet. To achieve that goal, it also needs to keep its first-line customers – the retailers – satisfied, through a better understanding of their needs and sustainable processes. "
Measuring is knowing
Partnering with dozens of retailers in Europe, Alpro sits on mountains of very operational data, based on orders and deliveries, for instance. For years, it has been willing to turn these raw data into insights that help measure the value and the customer satisfaction of each B2B customer. This wish to better know the customer has now come true, with the help of delaware. Based on these learnings, the company is now able to assess the readiness of its internal organization to adapt processes, tools and touch points in order to generate more business value for the customer.
Insights, like a 360° view of the customer, are only interesting if you can do something with them. In the Alpro case, what is at stake is the improvement of customer satisfaction, through smoother ‛on time in full' deliveries to the retailers. With delaware as trusted IT advisor, Alpro built actionable dashboards that keep the finger on the pulse of operational excellence. These dashboards help identify quick wins to boost customer satisfaction, while not losing sight of business value creation.
Single source of truth
The conversion of a whole bunch of operational data into centralized insights provides Alpro with a single source of truth for each customer across Europe.
Roadmap for continuous improvement
Thanks to actionable dashboards measuring customer value and satisfaction, Alpro is able to define quick wins and set priorities in a roadmap, while focusing on constant improvement.