" New business models depart from better addressing unmet market needs and have an accelerated go-to-market through the adoption of innovative technologies. After all, creating value for new or existing customers is what makes companies successful."

Unmet customer needs

Unmet or undiscovered customer needs are an ideal breeding ground for successful new business models. How well do you know your customer’s desires and your market potential?

New ecosystems

In the future there will be competition between supply chains and no longer between companies. Ecosystems are the perfect catalyst to develop new or extra business potential with customers.

Strong executive leadership

Delivering successful new business models requires strong leadership. Are you already setting aside the necessary resources, accepting failure and embracing a culture of fast and repetitive experimentation?

Data & new technology

Speed, fun and convenience are the new normal for modern businesses. More than ever, these business models are born from innovative technology & tooling and advanced data insights.


Wienerberger is a leading international supplier of building materials and infrastructure solutions. They are improving people’s quality of life and shaping the future of construction.

Credits: Wienerberger

A New Business Model is a conceptual structure that supports a new viability of a product or service but includes the purpose and goals of the company and how it intends to achieve them.


Credits: Athlon

Corporate Strategy

Make sure your corporate strategy delivers value and strengthens your company’s competitive advantage.

Credits: Game Mania

Trend Watching & Ideation

Trend watching & ideation is about translating the consumer trends on the horizon into useful concepts that you can implement today to close the gap on tomorrow.

Credits: Stihl

Engagement Strategy

Engagement Strategy is about stipulating how to deal with your customers, in the broadest sense of the word.

Credits: Stage entertainment

Data Strategy

Data is widely available in companies, but only 5% of them use that data to improve their decision-making. And you? Get useful insights now!

Credits: Unilin

Technology & Tooling

Technology and Tooling is about validating your existing IT architecture and then reviewing it in relation to your organization’s vision.

Credits: Esas


Our Strategy Service team has the deep knowledge to help you define your strategic, underpin it with sound theory, enrich it with data and is also committed to guide you along your strategic execution journey.

Our Services