PARAMÈTRES ET PRÉFÉRENCES DE CONFIDENTIALITÉ

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"Looking for a customer-intimate content marketing partner who can sharpen your content marketing vision, create a personalized strategic roadmap and deliver top-quality content? That’s what we do."

About Us

The best content is worth little if it isn’t read. With our proven track record as communicators in various industries, we know how to amplify content to attract, acquire, and engage customers. We translate complexity into understandable messages, and show you the steps toward maximizing your company voice.

We add new insights to your content and an extra layer to your master plan. We thrive on long-term, personal relationships with our customers, and get to know you from the inside out. In this way, your message comes alive and gets to where it does the most good.

Whether your CM needs tend toward the strategic, the operational, or a combination of the two, we’ll work with you to design a customized strategy based on a series of building blocks to help you connect the dots on the customer journey and fully engage your target audience(s).

Customer-centric content

delaware is not a one-stop-shop where a single individual is tasked with writing a blog or white paper. We offer a diverse team, each with his or her own skill set. Every customer is aligned with the teammate most suitable for the requested project. From quality content marketing and social media programs to lead generation, from customer analysis to keyword logistics, we have the experience to assess what your company needs for a complete content marketing approach, both now and in the future.

Intimacy with our customers lies at the core of our business model. Just as building a strong experience is about generating trust between you and your customers, our goal is to understand your business, your methods, and your message. We try to clarify that content marketing is not simply about publishing content – but creating quality content and connecting it through various relevant platforms as we get to know who we are writing for. This allows your company vision to reach its full potential, both in the message and its availability to the right customer in the right place at the right time.

CASE: ANSELL

Ansell is a leading global provider of protection solutions. Their company designs, develops and manufactures a wide range of protection solutions that meet the ever-changing needs and demands of their markets and industries. Protection is their primary concern as millions of people around the world depend on Ansell in their professional and personal lives.

Ansell gloves
Credits: Ansell

Content Marketing Workshops

We begin by getting to know you. These workshops help you define your content marketing strategy, recognize the different personas in your decision-making units along the customer journey, build your storylines, define the channels, set the KPIs and write the assets. Depending on your needs, our team of communication experts can assist you in each individual step of the process, be it by creating compelling copy, or throughout the full extent of the program. 

Lead generation

Lead generation content offers organizations the potential added value not only to reach their target market, but to expand their horizons to trigger new audiences interested in expanding their market share. Our proven techniques combine smart content with lead generation tactics such as advertising, marketing automation, nurturing flows and data capture for personalization. In this way, we make sure that your message reaches the widest audience and is distributed throughout the channels that are relevant for your prospects. Our all-encompassing approach is designed not only to help you bond with current customers, but to make new connections that eventually result in mutual trust that leads to greater sales in the long run

Thought leadership

Want to expand your lead generation even further? Consider turning your content into a customized Thought Leadership approach. Content marketing thought leadership focuses on using the expertise and experience of the people behind your brand to position them as experts in their field, which leads to greater interest in your organization and increases the impact of buyer potential. This allows you to become leaders in your field, where your voice will be heard with greater impact. Expand your content, expand your credibility, expand your message. Expand your reach. 

Thought leadership
CASE: LAMB WESTON MEIJER

At Lamb Weston, they apply their inventive thinking to everything they do. Founded in 1950, as a small family business, they've earned and continue to earn-their reputation as an industry pioneer and one of the world's leading suppliers of frozen potato products.

fries
Credits: Lamb Weston Meijer

Maximize your message

Today’s content comes in many forms. From blogs to social media content, video, e-books, infographics and white papers, to name but a few. When combined with keyword analysis and a strong understanding of your KPIs, your message is sure to take the right shape, use the channel with the most potential, and have the greatest impact on your customer.

Content Marketing Calendar

We’ll help you create your own CM calendar, which allows you to visualize your strategy, plan ahead and choose the proper channel for each message. This gives you a clear roadmap for your CM strategy, improves your customer focus and allows you to build upon your message at predefined intervals.

Get in touch!

Are you ready to expand the horizons of your content marketing approach and get the most bang from your message? If so, drop us a line and see what our unique, customer-intimate approach is all about. Whether your concerns are strategic, operational, or a combination of the two, we have the experience and the drive to turn your corporate CM vision into reality.

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