" ‛Customers’ behaviors change so fast. Advanced Insight & Activation makes your company evolve from static, assumption-based marketing to dynamic and relevant data-driven marketing."

Data turned into business value

In line with your data strategy, our data scientists interpret your customer data from a business perspective and make concrete recommendations to improve your commercial excellence.

A true 360° view

Together with our colleagues from Journeys & Moments, we add multidimensional data analysis to give you a 360° view of the customer that goes beyond a pure revenue-based approach.

AI for the customer

Actually, what we do is make artificial intelligence very real and tangible for you, thus allowing you to be much more creative in your digital marketing.

Up-to-date messages

According to the pace of change in your business, we sit with you regularly to update our advanced insights and make sure your messages stay relevant.

CASE: STAGE ENTERTAINMENT

Live performances have the magical power to bring people together who wish to discover and participate in new, unrecorded experiences — experiences that cannot be downloaded at home.

Credits: Stage Entertainment
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For decades ‘measuring is knowing’ but when new tools like artificial intelligence and data science come into play, there is a need to translate those advanced insights into activation plans.

Related services

Journeys & Moments

Our Customer Intelligence team focuses on identifying those customer Journeys and Moments that generate value for your company.

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Credits: Stihl
Credits: Netafim

Voice of the Customer

Is about really listening to your customers’ needs and fears in order to maximize the value that you bring to your customers and that they, in turn, bring to your company.
Is about really listening to your customers’ needs and fears in order to maximize the value that you bring to your customers and that they, in turn, bring to your company.
Credits: Eandis

Personas

Stories that we build together with you to objectively describe the specific aspirations of your different customer segments and then bring them to life.
Stories that we build together with you to objectively describe the specific aspirations of your different customer segments and then bring them to life.
Credits: Netafim

Customer Journeys

Visual maps that help you see clearer in the different steps that your customers go through before, during and after the buying process.
Visual maps that help you see clearer in the different steps that your customers go through before, during and after the buying process.
Credits: Cera

Loyalty and ambassadorship

True loyalty is not achieved with a few special offers. We help you create a lasting emotional link with your customers and turn some of them into ambassadors for your brand.
True loyalty is not achieved with a few special offers. We help you create a lasting emotional link with your customers and turn some of them into ambassadors for your brand.

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