Data and artificial intelligence (AI) – the new Eldorado

Data and artificial intelligence (AI), which are closely related, are conquering the world. Data can add value to companies, provided the data are used well and properly analyzed. This leads to new persona models and “data monetization”, which makes it possible to share data with partners, for example by gathering it on a platform or even in the cloud. The relationship between IT and business can, thanks to this data, create enormous growth, say digital specialists Benjamin Hourte and Olivier Cuvelier in the third episode of our podcast series on digital marketing.

The two experts emphasize the importance of defining business objectives, changing the role of technology, starting small, being prepared to step up the pace, and above all not limiting the scope of your ambitions.