Strategy & Insights

Strategy & Insights

Become one of the 30% of companies that truly execute on their strategies.

 

Trend watching & ideation

"Trendwatching & ideation are about translating consumer trends on the horizon into useful concepts that you can implement today to close the gap with tomorrow."

We monitor the market and make a realistic prediction of the future. You could say that we translate 'the day after tomorrow' into 'today and tomorrow'.

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our Strategy Service team has the deep knowledge required to help you define your strategy, underpin it with sound theory and enrich it with data insights - we are also committed to guiding you along your strategic execution journey; in other words, we ensure that your strategy progresses beyond good intentions and delivers strong results
Digital acquisition

Corporate strategy

"Corporate strategy is about installing a continuous process to create value from a shared vision – one that’s not only embedded in the minds of your people, but also in their hearts."

Are you aspiring to grow into a strategy-focused organization? Sharpen your focus and mobilize your people.

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New business models

"New business models don’t simply address unmet market needs better; they offer an accelerated go-to-market approach through the adoption of innovative technologies. After all, creating value for new or existing customers is what makes companies successful."

Is your current business model at the end of its life? Do you want to generate new market potential? Remember, Rome wasn’t built in a day.

Engagement strategy

"Engagement strategy is about stipulating how to deal with your customers in the broadest sense of the word. This includes gathering insights via journeys & moments and applying your strategy by installing a better omni-channel experience and effective digital marketing."

What is the right moment to interact with your customers and what is the value of a touchpoint for your business? Discover the strength of a customer engagement strategy.

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Man sitting on deck

Data strategy

"A well-founded data strategy allows companies to clarify the use of data across the organization and indicates how to realize competitive advantages with data. Once the data strategy is in place, you can convert your data into useful analytics "

Data is widely available within companies, but only 5% of them use that data to improve their decision-making. What about yours? Get useful insights now!

Technology and tooling

" Technology and tooling enable you to validate your existing IT architecture and then review it in relation to your organization’s vision. To what extent does your IT support your future organization and what needs to be done to reach the next level?"

Efficient data streams throughout your end-to-end processes are essential for a customer-oriented strategy. But do you have the right IT technology and tools? Get inspired!

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blog

What to watch out for during Data migration

As technologies evolved, it is not uncommon that software companies pull the plugs from legacy systems, discontinuing their support. Organisations may also undergo a restructuring that may call for new software systems that better support their business processes. Either way, organisations may find themselves faced with the daunting task of migrating years and even decades of old data to a brand new system.
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How to shine online: our top tips for success on LinkedIn

With the wealth of content out there, it’s not that easy to stand out from the crowd. If you do use LinkedIn to build a strong online brand for yourself or your organization, you need to do it thoroughly. We asked our team of thought leadership content marketers for some advice.
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