International research has shown that the higher a company’s level of digital maturity, the better its chances of survival and success. “Digitization brings us back to the very core of sales and marketing, which puts the customer experience first. By understanding, pleasing, engaging with and serving their customers, companies can keep an edge on their competitors. There is ample technology available these days to help them do so. The organizations that manage to successfully deploy that technology, put it at the service of the consumer and combine it with the right corporate culture, are tomorrow’s winners,” Olivier Verberckmoes continued. As appears from the survey by Delaware Digital, however, this digital transformation is quite challenging for Belgian companies.