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A good strategy is developed and executed by going on a journey with the people in the company. As such strategy is about motivating and mobilizing people for the purpose and dreams of your organization.
Those who know the father of this definition (i.e., professor Werner Bruggeman) know that it comes along with a knee swing and jump. Organizations that understand how to ignite intrinsic motivators of people are more dynamic and resilient. Without a doubt 2 important ingredients to be successful.
People embrace what they create, and co-creation is essential in an effective approach to strategy. Co-creation is a good facilitation technique to formulate strategies as it increases the quality of the choices defined. Further, it positively impacts employee ownership by involving people and offering them the opportunity to influence the future direction of your organization.
Of course, setting the future direction and making ultimate strategic choices remain the key roles of the executive committee. After all, it has the responsibility for the daily management and it is accountable to the board. However, by involving groups of employees in choosing the direction and letting them influence the outcome of the strategy process, you facilitate the achievement of alignment between organizational, team and individual goals. This way, you create a positive drive for the realization of your organizational ambitions.
Are you ready for a strategy challenge? Just remember that, as a strategist, you realize the full potential of your strategy by spending some effort on:
Authors:
Valerie Decoene. You can connect with Valerie on LinkedIn
Geert Scheipers. You can follow Geert on Twitter (@g_scheipers) or connect with him on LinkedIn
