Customer Moments

Do you really know who your customers are and what they want?

Our customer insights experts focus on identifying and optimizing the moments of truth across the customer journey. We strive to offer an effortless experience to your customers in order to foster sustainable loyalty. Instead of making assumptions about who your customers are, what they want and what will generate value for your business, we help you reveal the true power of your customer data. 

Getting to know your customer better is a prerequisite for any successful digital transformation. Find out how customer moments contribute to creating effortless experiences.

Advanced insight & activation

With the right insights, you can move from static, assumption-based activities to dynamic and relevant data-driven marketing and sales engagement.

Voice of the customer

Start listening closely to your customers’ needs. Use their real behavior and preferences to create customer experiences that are easy and seamless, thus fostering sustainable customer loyalty.

Persona definition

We combine data and persona mapping to bring customer segments to life without losing track of growth opportunities and revenue potential. It’s about focus and alignment of priorities.

Customer journeys

Given the complexity of customer interactions today, customer journeys are visual maps that help you identify pain points across the buyer journey. We focus on ensuring simplicity and seamless experiences.

Loyalty and ambassadorship

An effortless experience encourages long-term customer loyalty. Putting the customer first requires more than sending out a few special offers, however. We combine data and marketing activation to forge lasting emotional links between your business and your customers, enabling you to become a ’love brand’.

blogs

Keeping track in the race for innovation

Technological innovation is almost permanent in the automotive industry. If you want to keep up, you’ll need a fast and reliable ERP service adapted to this highly competitive market. So what are the challenges and what should you consider when choosing automotive ERP software and an SAP integrator to stay ahead in the race?
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Record to Report in SAP: quality guaranteed

In the economy, few things are more important than Food supply. Monitoring quality and safety is therefore second nature to food companies. The food industry must comply with strict laws and regulations across the entire supply chain. How can you ensure watertight record-keeping?
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Recipe management in SAP: how can you benefit from it?

With food products, a consistent recipe is essential. Coca-Cola tastes exactly the same tomorrow as it does today. And a Zaans Wholemeal bread that you buy in Amsterdam is exactly the same in Groningen. This requires accurate recipe management. However, the origin of ingredients is becoming increasingly important. ERP software can help remain the consistency you aim for.
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SAP EDI: stay truly connected with the food supply chain

Smooth information exchange between ERP systems is essential, especially in the digital age. How can it help give your organization more control of the food industry supply chain? In other words: how does SAP EDI ease professionals' lives?

By: Paul van Os and Corné Spreij
 
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