Redesigning retail and consumer market businesses for the digital age
Global reach, disruptive new purchasing options and changing customer expectations are defining the evolution of modern retail and consumer markets. How does your B2B or B2C sales company stack up?
The rules of retail have changed. Even the classical models of brick-and-mortar companies have to adapt to respond to the demands of a completely different marketplace – one that’s tech-savvy, service-driven and keen on flexibility. Businesses and consumers are increasingly global, connected and social, which might mean adding new functionalities onto existing IT infrastructure… Or completely transforming the way you operate.