Connecting with your customers is all about disclosing moments of intent. Therefore, we need to focus on 3 key areas:
5 steps to meaningful connection
At delaware, we distinguish 5 essential steps to meaningful customer connections.
1. Strategize and accelerate
Always start with why: why would people want to buy from, or interact with, your company? The goal is to discover the customer's moments of intent and align these with the very heart of your company: what are you really selling? This will help you shape your customer strategy.
2. Single source of truth
After the strategy, it’s time to lay the technological foundation. Data is at the heart of every satisfying interaction between customers and businesses, so you need to get it right. How? By establishing a ‘single source of truth’ in both your digital assets and product information. Deep insights into who your customers are, what they need and what they’re doing – i.e. customer knowledge – will help you win in your market.
3. Omnichannel experience
Today, companies are no longer in charge: consumers choose how they want to engage with your brand-context, relevance, timing and location are crucial elements to disclose ‘moments of intent’. That’s why it’s crucial to create coherent omnichannel experiences.
4. Customer moments
By collecting and analyzing relevant data, you’ll gain a valuable understanding of your audience behavior, which will allow you to further moments. For example, by optimizing your marketing automation design.
5. Deep customer connect
Analyze customer behavior, so you can focus on the right customers that will create long-term value for your company – spend budget wisely and create a competitive advantage. The key? Optimizing your efforts and budgets for customer lifetime value.
How we can help you
Why choose delaware?
A company that understands its customer insights and activates those insights across the whole organization will succeed in building a sustainable competitive edge
Your truly disruptive power lies in meticulously tuning in on the 'jobs to be done'