Customer Moments

Do you really know who your customers are and what they want?

Our customer insights experts focus on identifying and optimizing the moments of truth across the customer journey. We strive to offer an effortless experience to your customers in order to foster sustainable loyalty. Instead of making assumptions about who your customers are, what they want and what will generate value for your business, we help you reveal the true power of your customer data. 

Getting to know your customer better is a prerequisite for any successful digital transformation. Find out how customer moments contribute to creating effortless experiences.

Advanced insight & activation

With the right insights, you can move from static, assumption-based activities to dynamic and relevant data-driven marketing and sales engagement.

Voice of the customer

Start listening closely to your customers’ needs. Use their real behavior and preferences to create customer experiences that are easy and seamless, thus fostering sustainable customer loyalty.

Persona definition

We combine data and persona mapping to bring customer segments to life without losing track of growth opportunities and revenue potential. It’s about focus and alignment of priorities.

Customer journeys

Given the complexity of customer interactions today, customer journeys are visual maps that help you identify pain points across the buyer journey. We focus on ensuring simplicity and seamless experiences.

Loyalty and ambassadorship

An effortless experience encourages long-term customer loyalty. Putting the customer first requires more than sending out a few special offers, however. We combine data and marketing activation to forge lasting emotional links between your business and your customers, enabling you to become a ’love brand’.


delaware concludes the marriage between finance and operations at Agristo

Agristo’s core business is processing potatoes into pre-baked or deep-frozen products for the retail and food services sector. “Working with potatoes is a challenge in itself”, says Carmen Wallays, Supply Chain Director at Agristo. “For quite some time, selling more and more hasn’t been a good indicator for our company”.
read more

delaware gaat de uitdaging aan! - Alpe d’Huzes 2017

Elke bijdrage heeft zijn eigen betekenis, maar met het zelfde doel: met hart en ziel je inzetten voor een ander. Op 1 juni 2017 beklimt team delaware zo vaak als mogelijk de legendarische Alpe d’HuZes om geld in te zamelen voor de strijd tegen kanker.  
Ieder heeft een eigen verhaal,  een reden om deze enorme uitdaging aan te gaan!
 Waar het mee begonnen is? Onderstaand het verhaal van onze collega Erik Janssen. 
read more

delaware is an SAP Pinnacle Award Winner this year!

We have worked hard, believed in the Cloud and co-innovated alongside our  long-term partner, SAP. The results? An easier environment to work, first hand insight to our customers and, of course, being chosen SAP S/4HANA® Partner of the Year - Cloud . Learn more about this rewarding journey!
read more