Working in the ERP automation we received some requests of customers how do deal with this new requirement. Discussion came up on how to ‘emphasize’ the allergens (bold, Italic, Underline, Red, or “comic sans”. The law is very flexible, but a lot of time is spent inside food companies to make a decision. Marketing prefers BOLD, IT is more in favor of CAPITALS.
I wonder how the members of our European Union did come to this? First they came up with the fact to have allergens ‘emphasized. Next, the discussion started on what ‘emphasized’ should be. I assume we all know what Italy proposed, but this wasn’t supported by the rest of the EU. All the other options were discussed as well, but none of them got the unanimous support. So, they ended up with the most general description, leaving it up to the food community. The result? Allergens in the ingredient list of product A are differently emphasized than on product B, and C. This makes it confusing for the consumer.
My next holiday is planned. Traveling by a camper through Germany, Austria, Italy and France. This means a lot of new labels and products to be inspected. Hopefully, I can resist the urge. But I am sure that when I’m back, I will have a lot of photos of strange product labels which I do want to show you, so keep in touch.
And just let me know if you have the same interest in food labels as I have. I am interested in your story. Can you resist the urge to look at each label?
If you are interested in more information on this topic, visit this site for some Questions and answers on the legislation.