" Thanks to Digital Asset Management, the Bayer Marketing organization complies with strict rules governing health and science communication, as well as generating improved efficiency through re-use. "
In need of a fit DAM solution
Bayer, manufacturer of world-leading solutions for the health sector and agriculture, is committed to science for a better life. To promote their health improving products, the organization annually allocates a considerable budget to digital asset creation, such as product photography or promotion videos. To be able to reuse created content — from central to local and between countries — and to assure legal compliancy of all assets in accordance with local legislation, Bayer invests in Digital Asset Management (DAM).
With the Aprimo Digital Asset Management and Productivity Management solutions as an enabler we offered Bayer an integrated solution that holds collaboration and re-use to its core. We tackled the challenge of the Bayer Marketing organization to create a central, highly structured digital asset library which included the many validation steps necessary to comply with the strict regulations of consumer health but, at the same time, the solution also improved the creative and management processes and security and ownership. In this way, Bayer gets today extra value from its digital assets.
Avoid reinventing the wheel
Sharing and reusing digital assets across divisions and countries is a key driver when choosing a DAM solution.
Optimize the DAM process
By designing a workflow, existing processes can be improved and new processes for creating, validating, managing and distributing assets can be realized.
Enjoy the self-service mode
With a solid DAM solution, sending a request for every single photo or other digital asset belongs to the past. All employees are in the driver’s seat to consult the library of digital assets and to download the assets they need.
Embrace the cloud and go global
Offering a DAM solution within an international company, active in many regions and countries, is a challenge that’s well supported by the cloud model.
Related Cases
Ansell
Your Privacy
Strictly Necessary Cookies
Performance Cookies
Targeting Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Please be informed that Hubspot, in its capacity of service provider, collects your data on an anonymized basis. If you however submit a form via Hubspot, you acknowledge and agree that your personal data will be used for marketing purposes.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Please be informed that Hubspot, in its capacity of service provider, collects your data on an anonymized basis. If you however submit a form via Hubspot, you acknowledge and agree that your personal data will be used for marketing purposes.