" Thanks to Digital Asset Management, the Bayer Marketing organization complies with strict rules governing health and science communication, as well as generating improved efficiency through re-use. "
Bayer, manufacturer of world-leading solutions for the health sector and agriculture, is committed to science for a better life. To promote their health improving products, the organization annually allocates a considerable budget to digital asset creation, such as product photography or promotion videos. To be able to reuse created content — from central to local and between countries — and to assure legal compliancy of all assets in accordance with local legislation, Bayer invests in Digital Asset Management (DAM).
With the Aprimo Digital Asset Management and Productivity Management solutions as an enabler we offered Bayer an integrated solution that holds collaboration and re-use to its core. We tackled the challenge of the Bayer Marketing organization to create a central, highly structured digital asset library which included the many validation steps necessary to comply with the strict regulations of consumer health but, at the same time, the solution also improved the creative and management processes and security and ownership. In this way, Bayer gets today extra value from its digital assets.
Sharing and reusing digital assets across divisions and countries is a key driver when choosing a DAM solution.
By designing a workflow, existing processes can be improved and new processes for creating, validating, managing and distributing assets can be realized.
With a solid DAM solution, sending a request for every single photo or other digital asset belongs to the past. All employees are in the driver’s seat to consult the library of digital assets and to download the assets they need.
Offering a DAM solution within an international company, active in many regions and countries, is a challenge that’s well supported by the cloud model.